SEO (search engine optimisation) is the process of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results. Research shows that websites on the first page on Google receive almost 95% of clicks, and studies show that results that appear higher up the page receive an increased click through rate, and more traffic.
With organic search commanding a huge share of all internet traffic, promoting your website in search engines is more important than ever. SEO opens your products and services to new customers, putting your business in front of the widest possible audience.
Through technical improvements, search-optimised content and effective SEO makes your site more visible in organic search results. By improving your rankings for key search phrases, you can drive relevant traffic to your site and increase conversions and therefore revenue.